This course deals with the importance of ethical practices in the institutions of tourism and hospitality through the study of Jordan's heritage and the Arab World traditions, customs and values of hospitality and accommodation. It shows how ethical practices in all the constituent parts of hospitality and tourism enterprises can create loyalty of customers and yield a big size of profit for both tourism & hotel. It also reveals how the modern ethical practices in human resources, the relationship between technology and ethics, and ethical review of some of the programs adopted in many institutions of modern tourism can improve the competitiveness of the sector.